Blog Post

Device Magic vs. GoFormz: A Mobile Forms Comparison

Posted by Miranda Cheatham

Device Magic vs Goformz comparison graphic

Interest in business productivity remains high, and companies are increasingly turning to technology as a way to streamline operations and reduce mundane, repetitive tasks, so they can focus on high-value efforts.

A segment of technology called RPA, or robotic process automation, uses business rules, integrations, and smart automation to address operational inefficiencies.

According to McKinsey & Company, RPA technology has a potential ROI of 30 to 200 percent within the first year. Plus, the employee buy-in is significant. “In every case we looked at, people welcomed the technology because they hated the tasks that the machines now do, and it relieved them of the rising pressure of work,” said the report.

How Can Mobile Forms Help Your Business?

McKinsey used the term “fast lane” RPAs for lightweight apps that can be scaled across all business sizes and re-used within a variety of business contacts. Mobile forms are a great example of this type of tool, addressing the issues with paperwork, while also structuring communication needs across a wide span of industries, departments, and employee types.

With mobile forms, clipboards of paperwork and manually-written emails can be replaced by streamlined entry into a custom business form via a mobile device. Because this business data is structured within the app, the submitted data can be automatically synced across your business technology to update client records, send notifications and more. The technology is flexible and can be used to improve and automate communication tasks such as timesheet submission, project updates, or automated receipts.

Device Magic and GoFormz are two leading providers of mobile forms, each offering a solution to help you digitize your business’ paperwork. However, there are significant differences in the mobile forms products offered by the two providers.

In this point-by-point comparison, let’s explore the differences between Device Magic and GoFormz so you can choose the best solution for your business.

Device Magic vs GoFormz: Features

Both Device Magic and GoFormz offer a wide set of business tools to help you streamline and automate your operations. This includes structured data collection in multiple formats including text, photos, sketches, and more, as well as offline access for when you’re out of range.

In particular, each app offers automated workflows so that when information is entered into the app, an entire automation sequence can be launched. For example, with both apps, it’s possible for a driver’s completed transportation report to automatically initiate a customer receipt email and notify a supervisor. However, you may encounter variable situations where a supervisor only wants to be notified about a failed inspection report or a purchase order only needs to be approved if it’s over a certain amount.

While GoFormz doesn’t have the functionality to automate these requests, Device Magic offers conditional destination rules that let you fully customize your automation to meet the needs of your business.

Additionally, there are differences in the integrations built into each app. Both Device Magic and GoFormz integrate with Dropbox, Google Drive, Zapier, Salesforce, QuickBooks, Box, OneDrive, email, SMS, and have full API access. Only Device Magic integrates with Slack, SQL, Zendesk, Amazon S3, Podio, Geotab, Google Calendar, MailChimp, ShareFile, Sugar CRM, Constant Contact, Wufoo, Evernote, Zoho, and Project Manager. Only GoFormz has direct integration with Egnyte, MS Excel, ServiceMax, Smartsheet, and Google Sheets.

Device Magic vs Goformz integration capability venndiagram graphic

Device Magic vs GoFormz: Plans and Cost

Both annual pricing and month-to-month pricing are available on each platform. In this comparison, we’ll compare the annual rates of Device Magic and GoFormz.

For entry-level businesses, GoFormz has a bottom-tier plan with a monthly rate of $15 per user; however, functionality is limited to basic email notifications and select functions. Device Magic offers basic functionalities for one device, free, forever.

Both providers add additional integrations in their next tiered package. GoFormz adds user groups and phone support, both of which Device Magic offers to lower tier subscribers. GoFormz also adds limited API access, and Device Magic adds advanced Destinations including Google Drive, Box, Amazon S3, SMS, & more.

Both platforms also offer an Enterprise Plan for large businesses, and with GoFormz, the rate is $99 per user per month. Device Magic’s enterprise solutions are customized based on the business’ needs, and the plans include a wide set of advanced functions. For example, users have SSO functionality, full API access, the ability to white label, XML data submissions, a web app, and even more integrations.

Device Magic vs GoFormz: Reviews

What do reviewers and users think about the Device Magic and GoFormz mobile forms apps?

On Capterra, both mobile forms solutions scored highly, each earning an overall score of 4.5 out of five stars. The difference between the two ratings is that Device Magic scored higher in the customer service category. All levels of users get access to phone and email tech support, and one reviewer commented, “Tech support always very responsive.”

Additionally, iOS users have given Device Magic’s mobile forms app higher ratings than GoFormz. On iTunes, Device Magic has 4.6 stars from its 498 ratings, and GoFormz scored only 4.4 stars. Here’s what one Device Magic reviewer said:

“We have been using forms for the past 6 months. It has allowed us to improve the way in which we collect field data, and has allowed us to better serve our customers. The API has proven useful for automating a bunch of stuff, and we are just getting started.”

These reviews aren’t the only recognition that Device Magic has gotten. CIO Applications recently named Device Magic as 2018 Field Service Company of the Year because of the powerful and easy tools that connect field staff with business offices. Editors said:

“Combining enterprise mobility with field data capture, Device Magic brings an intuitive, yet innovative mobile software and data collection app to the table. The company’s product is designed to assist field agents in capturing information from anywhere, anytime, with or without an internet connection.”


Mobile forms are an easy-to-implement solution for businesses that want to reduce overhead, add automation, and save employee hassle.

While both Device Magic and GoFormz offer strong solutions, Device Magic has been a proven leader for its strong set of integrations with business apps and its advanced functionality at a low cost. In fact, Device Magic’s Professional Plan is dramatically lower than GoFormz’ comparable plan. Plus, Device Magic has been selected as a top solution for solving the communications gap between field service workers and business staff.

Learn more about Device Magic to find out how you can save administrator hours and lower operational costs. Start a trial today and start building custom forms for your organization.

*Updated as of January 2019

← Back to Blog