News Article

Announcing the New Device Magic Brand Identity

Posted by Jennifer Herman

Device Magic is ending the year with a ‘brand new’ bang! We’re excited to unveil our fully revamped brand identity.


Our rebrand represents the industrial grade data collection solutions we offer today – the culmination of years of hard work, significant product enhancements, and most importantly, the valued feedback and support of our customers.

With powerful integrations, strict data security and 24/7 support, our application is designed for the mobile data collection needs of professional teams in some of the most demanding, and often remote, industries.

We’ve transformed our brand to reflect our leading-edge solutions. You’ll notice several updates, including:

  • A green color scheme representative of our focus on paperless data collection
  • Textured elements symbolizing our deep integration capabilities
  • Clean, modern design to further simplify and enhance our platform experience

We invite you to explore the new look across our newly launched website, social media accounts and inside our Mobile Forms App and Management Console.

The Evolution of Device Magic

It’s been quite the journey since our inception as a small startup in 2011. It all started with the vision of our founders, Dusan Babich and Mike Welham, two veterans of the mobile technology space from South Africa. After forming a company that built developer tools for Nokia/Symbian smartphones, they saw an opportunity to build a mobile forms solution that would improve mobile productivity and data capture for workers in the field.

Device Magic company timeline horizontal
Device Magic company timeline vertical

After being incorporated in Johannesburg, Device Magic was incubated in Dallas, Texas and opened its first U.S. office in 2014. In 2015, the small team headed east and established headquarters in Raleigh, North Carolina. Centered in one of the fastest growing tech hubs in the nation and surrounded by a boundless talent pool, Device Magic began expanding at a rapid pace.

Today, nearly 50 team members are the driving force behind Device Magic and our industrial grade data collection solutions. “Our rebrand marks a significant milestone for Device Magic,” exclaims Babich. “A celebration of nearly a decade of hard work and growth, as well as an exciting forecast for our company’s future.”

The Device Magic team pictured at the Raleigh, NC headquarters in 2017

The Device Magic team settles in at the new Raleigh, NC headquarters.

The 2020 Device Magic virtual team photo.

The growing Device Magic team gathers for the “official” 2020 virtual group photo.

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