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Device Magic vs. Comparing Mobile Forms Platforms

Posted by Miranda Cheatham

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Countless factors go into your decision for the best mobile forms and data collection tool for your business. You may be weighing features, ease of use, compliance, and cost. The comparison below can help you decide if Device Magic or is right for your business.

How Remote Data Collection with Mobile Forms Adds Value

You’ve probably used a mobile data collection system recently when you received a package delivery. After adding your digital signature, the delivery confirmation is automatically transmitted to the carrier’s data system, and it may trigger an automatic email notification for your records. This type of digitally integrated mobile forms solution is available for businesses of all sizes.

Paper and clipboards have gone by the wayside, and for good reason. When information is entered digitally, either by staff or by clients, businesses can see higher data accuracy, improved productivity and time savings, reduced hard costs of paperwork, and increased regulatory compliance.

Mobile forms have been used for many types of applications, including field reports, inspection sheets, digital timesheets, and countless other applications.Business success stories have included solutions to General Drilling’s need to get information back from remote job sites quickly, Channel Jets’ need for flexibility in form design, and the need for advanced security by the International Committee of the Red Cross.


Device Magic vs. Feature Similarities

Device Magic and have many similarities in the features they offer. Both can collect data across different types of devices. Both allow for a variety of input types, including digital signatures. Each provides the ability to timestamp and geolocate when and where a form was completed.

Additionally, both tools provide workflow systems so actions can be triggered automatically. Each offers offline access to use the forms in remote areas or in facilities with spotty internet. Both platforms provide user groups tools to limit form access and encryption for data security.

Device Magic vs. Ease of Use

While both platforms provide a similar set of features, the experience of using each platform can be significantly different.

For example, Device Magic has long been committed to creating a user-friendly system so users don’t need coding to implement mobile forms. The UI is designed with the end-user in mind. For example, the drag-and-drop form builder makes it easy to implement basic or complex elements. Additionally, the analytics dashboard is an intuitive way to gather actionable insights.

In comparison, even though also offers drag and drop, the write-up about by FitSmallBusiness noted there were critical comments about the platform’s difficulty of use. Comments describe “steep learning curve for the app’s more advanced features” and “not quite easy to use at first without the help of training videos.”

Device Magic vs. Integrations

Software integrations, a key functionality of mobile forms, can increase business productivity and data synchronization. For example, a field inspection report can automatically log key information in your CRM for that customer’s record. offers bi-directional integrations, and mentions Salesforce, QlikView, and third-party applications. While custom integrations with third-party systems are possible, it’s not clear how much of the integration is baked-in or how much of your IT resources are necessary in order to build, configure, and manage new integrations.

Device Magic offers a large number of pre-built integrations with no coding required. It’s a quick setup process to integrate with platforms such as Google Drive, Dropbox, Slack, Zapier, Salesforce, SQL, Zendesk, MailChimp, email, SMS, and Evernote. In addition to the user-friendly data transfers of the predefined integrations, Device Magic also provides the capacity for advanced users to develop customized two-way data flows with the RestAPI.

Device Magic vs. Plans and Pricing

A direct plan comparison is difficult because doesn’t publish its rates or plan information. Instead, interested users must request a quote. The company does say that it’s focused on large and mid-sized organizations, which indicates that the pricing models may prioritize bigger companies.

On the other hand, Device Magic clearly states its costs and included features. The Device Magic Professional Plan is just $25 per device per month when paid annually and includes activity dashboards, advanced destinations, integrations and more. Large businesses can take advantage of the Device Magic Enterprise Plan, which provides custom pricing based on your company size.

Device Magic vs. Reviews

App reviews provide a strong way to numerically compare the opinions about Device Magic and

At the time of this writing, the Device Magic iOS app has an outstanding rating of 4.6 stars from 391 users. Comparatively, iOS app has 3.9 stars from its seven ratings. Therefore, if wanted to catch up to Device Magic’s high ratings, it would need to nearly triple its number of ratings with every additional reviewer giving it five stars.

Currently, the Device Magic Android app has received 3.5 stars from 885 reviews. While that’s lower than the iOS rating, Device Magic still outperforms’s Android app, which received only 2.8 stars from 79 Android users, at the time of this writing.*


Device Magic and are two leading providers of mobile forms, and each offers a large set of advanced data collection features. Yet, while focuses on large and mid-sized businesses, Device Magic offers user-friendly tools that are handy for business of any sizes.

User reports from reference a “steep learning curve” for advanced features. On the other hand, Device Magic’s focus on usability includes drag-and-drop editors and a wide collection of baked-in integrations.

At the time of this writing, app reviews show that Device Magic has received far higher rankings than Device Magic iOS received 4.6 stars in the Apple Store, and the ranking for was 0.7 points lower. Similarly for Android users, was ranked 0.7 points lower than Device Magic.*

The higher reviews of Device Magic and its focus on usability set it apart from


Find out more about how Device Magic can help your business improve its information flows.

* Information as of October 2018

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